gimmick的意思

gimmick

英式音标['ɡɪmɪk]
美式英标['gɪmɪk]

基本解释

n. 暗机关；骗人的玩意；花招

vt. 使暗机关；搞骗人的玩意

gimmick 花招，把戏

来自gimcrack的拼写变体，花里胡哨的，花招，把戏。

gimmick: gimmick: [20] Gimmick originally meant ‘dishonest contrivance’ – indeed, in the first known printed reference to it, in George Maine’s and Bruce Grant’s Wise-crack dictionary 1926 (an American publication), it is defined specifically as a ‘device for making a fair game crooked’. The modern sense ‘stratagem for gaining attention’ seems to have come to the fore in the 1940s. The origins of the word are a mystery, although it has been suggested that it began as gimac, an anagram of magic used by conjurers.
gimmick (n.): 1910, American English, perhaps an alteration of gimcrack, or an anagram of magic.
In a hotel at Muscatine, Iowa, the other day I twisted the gimmick attached to the radiator, with the intention of having some heat in my Nova Zemblan booth. ["Domestic Engineering," January 8, 1910]

2. The tax cut is widely disparaged by senators from both parties as a budget gimmick.: 两个党派的参议员们普遍对作为预算噱头的税收削减嗤之以鼻。

4. The basic gimmick was the distinguishing of one bank from the others.: 基本决窍是区分某一银行与其它银行的标志.

5. The advertisement is just a gimmick to make consumers buy their products.: 宣传只是一种使消费者买他们产品的花招.