n. 习俗,民俗,风俗习惯(folkway的复数)
Folkways are habits of the individual and customs of the society which arise from efforts to satisfy needs. ... Then they become regulative for succeeding generations and take on the character of a social force. [Sumner, "Folkways"]Sumner also often is credited with ethnocentrism, which is found in the same book but is older.